Google Archives – Page 4 of 6

Google Releases a New Set of Personalized Advertising Policies

Our Archive

More News & Blog

Google Releases a New Set of Personalized Advertising Policies

October 6, 2020
in Advertising, Google
Richard Bergér

How To Navigate Google’s New Personalized Ad Requirements Personalized ads through Google are a robust way for marketers to reach their target audience. Once called interest-based advertising, this method closes the loop between the data that users share with Google – things like their age, location, interests, key demographic data, and previous searches – and […]

Understanding Ranking Factors in Google’s Search Algorithm

How Google’s Ranking Algorithm Advances Great Content SEO experts are faced with a persistent challenge that requires an artful balance of optimizing technical components while impressing upon the search engine the best possible content possible, all at once. Many marketers are puzzled to find that some sites rank well on Google even when they aren’t […]

How to Respond to the Latest Round of Google Search Updates

May 2020’s Core Update Has Changed the Standard for Web Marketers – Again In Google’s recent Core Algorithm Update, the tech giant is sticking to a consistent story that they continue to “focus on ensuring you’re offering the best content you can” and rewarding you in turn. Are you looking to get through to customers and maximize […]

Small and Medium Size Businesses, Take Note: Google My Business is Your Friend During These Uncertain Times

July 15, 2020
in Google
Richard Bergér

Here’s How Google My Business is Helping Small and Medium Size Businesses Showcase Their Value to Outlast the Pandemic Google My Business is an essential puzzle piece for small and medium-sized businesses – mainly brick and mortars – who want to be searchable online. As I’ve written about in the past, it is key for companies to […]

What Is The Secret To Increasing Your SEO Ranking?

From The Horse’s Mouth: Google’s John Mueller Answers Key SEO Questions While persistent shifts in Google’s search algorithm can make SEO a challenging animal, Google does a nice job of communicating with the SEO and web marketing community about how to play and step up one’s game. Recently, Google’s John Mueller posted a helpful video in […]

Google Maps’ Latest Updates Are Proof That They’ve Thought of Everything

January 18, 2020
in Google
Richard Bergér

Is There Anything You Can’t Find via Google Maps? As I’ve written about in a recent post, Google Maps does a lot more these days than simply help you get from point A to point B. There are loads of features and functions that drive engagement for an increasingly broad audience set. The latest round […]

The Latest SEO Algorithm Updates

Google’s Search Algorithm Keeps Us On Our Toes There’s no one way to dance with Google’s algorithm. The ever-evolving nature of deep web SEO keeps marketers on their toes – and gives us ample reason to constantly be checking out the newest, strongest ways to help businesses shine in a changing tech landscape. I’ve covered […]

Get Familiar with Mobile-First Indexing

August 21, 2019
in Google, Mobile
Richard Bergér

Why Mobile-First Indexing is Now Google’s Default – And What That Means for Your Business There are heaps of use cases for mobile queries. Recently I wrote about the uptick in location-based searches as a response to users’ on-the-go approach to search in order to meet their needs in real-time. These days, more than 63% of […]

What Does Google “Near Me” Mean for Your Business?

August 2, 2019
in Google, Local Search
Richard Bergér

Your Customers are Looking for Things Nearby – Make It Easy for Them to Find You Having a smartphone or voice assistant can often translate to behavior we can all identify with – tracking down an easy, convenient destination to scratch a quick consumer itch. How many times have you consulted Google search for “pharmacies […]

Just in: A Design Update for the Google Play Store

July 11, 2019
in Google
Richard Bergér

Google Play’s Material Design Theme is Live in the App Store Have you noticed recent design tweaks to bread and butter Google sites such as Google Voice, Drive, and Gmail? These are just a few of several subtle but key changes coming to the look and feel of the internet giant’s design style. Now live […]

LET'S HAVE A CONVERSATION: 800.536.6637

We use

Learn more.