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Achieving 9,900% ROMI – Yes, It’s Possible!

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Achieving 9,900% ROMI – Yes, It’s Possible!

In our last post on this subject, we outlined how to determine how much traffic it takes to make a sale. We learned, in our example business, that it takes 45.4 website visitors to create one conversion. Likewise, we learned that it takes 15.7 conversions to make one sale. We concluded that, in order to […]

The Power of Granfalloons in Marketing and Advertising

Updated July 17, 2022 How Many Granfalloons Do You Belong To? Do you belong to or participate in an organized group? Of course you do. Everyone belongs to some group, or another. Belonging is the 3rd tier of Maslow’s Hierarchy of Needs. You might ask, “What does psychology have to do with marketing, advertising and […]

How Many Website Visitors Does it Take to Make a Sale?

How many website visitors does it take to make a sale? What an interesting question, because I’ll bet you a Benjamin that it’s going to be different for every business. Furthermore, I’ll bet you a Grant that most business and marketing execs don’t know the answer. Nevertheless, wouldn’t it be nice to know just how […]

How to Create a Successful Conversion Page

If successful conversion pages were easy to create, then everyone would already have them. Yet, with conversion rates across industries mostly in the single digits, this just isn’t the case. After 20+ years of e-commerce and e-business, you’d think as an industry, that we’d be achieving better conversion rates. And we can. Developing a successful […]

The (Long & Sometimes Winding) Road to a Conversion

Many times, we think of conversions as a direct result of some advertising, marketing, social media or public relations function. A consumer sees your search listing or display ad and then performs a conversion action on your website. While that certainly can be the case, many times, it isn’t. In fact, we often see a […]

Case Study: Measuring ROI on SEO, SEM and User Experience Improvements

Measuring ROI on any marketing activity and any customer experience enhancements can be easy, especially if you’re using a web metrics tool, like Google Analytics. A lot of what we do for clients is two-fold: 1.) Drive targeted traffic to their websites; 2.) Convert traffic into measureable actions like downloads, form submissions, sales leads, etc. The […]

Attention Homebuilders: Rent vs Buy – Here’s the New Math!

Updated December 7, 2023 Common homebuilder messaging tactics typically involve leveraging competitive differentiators and/or market circumstances. One popular messaging tactic is the “Rent vs. Buy” theme. This is especially popular given specific market economics. Looking at this map, a “Rent vs. Buy” tactical messaging approach might be something to consider adding to your advertising arsenal. […]

Bounce Rate vs. Conversion Rate – And The Winner Is…

May 16, 2014
in Marketing
richard

Marketing pros depend on analytics data to help them determine how effective their efforts are. From email campaigns, and printed ads to keyword searches, display ads and SEO – indeed all channels – can be measured for performance data. These key performance indicators (KPIs) generally tell us how “healthy” a campaign, marketing, advertising or sales […]

New Discovery: What do the Great Pyramids of Egypt and Customer Conversions Have in Common?

May 13, 2014
in Marketing
richard

It’s just been discovered how the Egyptians moved the massive pyramid stones without modern technology. They placed these giant stones on a sled that they pulled over the sand. I know what you’re thinking. But hang on, because they knew something about friction that none of us knew until recently. By adding just the right […]

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