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How Social Media Discovery Is Changing in 2026

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How Social Media Discovery Is Changing in 2026

February 3, 2026
in Social Media Management
Richard Bergér

From Reels to Search: The New Rules of Social Media in 2026 Social media isn’t just evolving, it’s becoming the default discovery layer mode for how people find information, make decisions, and connect with brands. In 2026, the platforms we use and the ways people engage with them will look distinctly different from even a […]

Feelings Matter: How to Evoke an Emotional Response in Your Audience

December 28, 2022
in Customer Experience, Social Media Management
Richard Bergér

An Emotionally Engaged Customer is a High-Potential Customer Motivation is a tricky driver. Just when you think you might understand what compels a user to click on your content, share your social media posts, or make a purchase, their behavior might quickly change. While there is no single, sure-fire way to keep all audiences engaged […]

Meta Releases New Ad Formats Throughout its Social Apps

November 29, 2022
in Facebook, Social Media Management
Richard Bergér

Why You Should Pay Attention to Meta Ads in Reels, Messenger, and Instagram Meta is getting a boost thanks to its release of new ad formats throughout social media channels. Here is where you’ll find their new ads placed: Messenger. Meta has created a new tool that uses machine learning to place an ad in front of […]

Can Twitter Boost Your SEO?

October 18, 2022
in Search Engine Optimization, Social Media Management
Richard Bergér

Twitter is an Underutilized SEO Tool for Many Brands When running a Google search for many popular brands, one of the first things you’ll encounter is a Twitter Carousel on the first search engine results page. Brands looking to strike a resonant chord with their target customers could gain a lot of traction from this […]

Content Marketing Soars To New Heights on Social Platforms

January 25, 2022
in Content Marketing, Social Media Management
Richard Bergér

Take Your Content into 2022 By Leveraging More Channels Generating fresh, creative content is no longer the most significant challenge on marketers’ plates. In a trend that one writer refers to as the mutation of content marketing, multichannel content opportunities are the way of the future. Here are some channels to experiment with to bring your content […]

New Year, New Social Media Strategy

January 19, 2021
in Social Media Management
Richard Bergér

It’s Time To Refresh Your Brand’s Approach To Social…For Real 2021 is poised to present unprecedented opportunities for marketers. We’ll see COVID vaccines roll out and incremental, optimistic changes for people and the economy – which means marketers have their work cut out for them. 2020 was a roaring year for social media. In many […]

Calling All Local Businesses: How Does Your Value Prop Reveal Itself On Social Media?

June 25, 2019
in Social Media Management
Richard Bergér

The Story of a Local Business Testing the Waters with Facebook Ads At ASTRALCOM, we’re fans of gathering data and running tests in the development of a digital strategy. I’m captivated by this experiment, documented in a recent article, which cross-references search engine results through basic small-business ads on social media channels. When a handful […]

Top Trends For Marketing With Instagram

June 18, 2019
in Social Media Management
Richard Bergér

How To Make The Most Of Instagram in 2019 Instagram is a more powerful platform than ever – new features that have been introduced in recent months have opened doors for marketers to experiment with unforeseen ways to generate leads and build interest in their businesses. With Stories Ads, there is now a clear way […]

Here Today, Gone Tomorrow: Marketing With Short-Term Social Media

November 13, 2018
in Social Media Management
Richard Bergér

How Social Media’s Fleeting Formats can Enable Memorable Storytelling Customers’ interactions with brands on social media platforms like Snapchat and Instagram stories may be quick, but the potential impact and reach of these channels is significant. In a scenario where a brand may only have an ad or short piece of content posted for 24 […]

Cultivate Social Media Leads by Being an Outstanding Storyteller

June 5, 2018
in Content Marketing, Social Media Management
Richard Bergér

Social media has given every person a unique opportunity to tell stories and to share content with a wide audience. Unfortunately, the race to win in the content marketing game has watered down the core of the message. Stories, for the most part, are no longer compelling. 95% of all content produced will likely not […]

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