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How Your Brand Can Tap In To Psychographic Marketing

Updated September 23, 2022 How To Target Pay-Per-Click Ads According To Users’ Mindsets Targeting is a complex art. The internet has evolved, and with it, marketers have more tools than ever before to reach audiences at optimal moments. When a brand aligns their approach, language, and ad targeting, they are engaging in a practice […]

How Deep Is Your Customer Love?

A Fresh Perspective On Whether Marketing Can Be Selfless At its core, marketing is the art of being persuasive. I’ve written prior articles about the psychological and emotional appeals marketers make to customers in order to build trust, impart valuable information, and gain credibility. A recent provocation asks marketers to consider just how far they can go […]

How Quick Is Your Pitch?

June 15, 2021
in Marketing
Richard Bergér

The Value of The Elevator Pitch Prevails When is the last time you practiced your brand’s elevator pitch? An elevator pitch is a quick, clear explanation of your brand’s unique value that how the power to persuade other people. Compelling pitches come with much information, from describing a customer’s unmet need to delving into […]

How To Tell When It’s Time For Healthcare Marketing Support

June 3, 2021
in Healthcare, Marketing
Richard Bergér

Fast-paced Cycles, Digital Growth, and Client Demand Call For Online Healthcare Experiences The pandemic has thrown a wrench in how healthcare businesses operate. People have grown accustomed to accessing just about everything online – and healthcare services are no exception. A number of indicators can shed light on whether a healthcare org should dial-up or […]

The Benefits of Healthcare Marketing

May 6, 2021
in Healthcare, Marketing
Richard Bergér

The Case for Digital Marketing Across Healthcare Providers When a person interacts with a medical facility or practitioner – whether it’s a doctor, hospital, specialty clinic, pharmacy, even an insurance provider – that facility has an opportunity to open a channel of communication that builds trust and loyalty over time. As with any industry, healthcare marketing relies […]

Is Your Marketing Hiding Real Evidence of Your Business’ Value?

May 4, 2021
in Marketing
Richard Bergér

Showing Results and Examples Can Transform Your Marketing Game Content marketing is essentially the business of building a rich and compelling story around your offering in order to increase sales. Marketers are in the business of building intrigue. That said, audiences these days are savvy enough to spot poor marketing from a mile away. Language […]

A Cautionary Tale On Commas And Misunderstandings

April 20, 2021
in Marketing
Richard Bergér

Here’s How A Misplaced Comma Cost A Company Millions In many daily correspondences, we’ve grown lax with our grammar and punctuation – after all, autocorrect has our back, and most of the time we’re typing with loose thumbs on the go. When quantifying business deals is on the table; however, the implications of an error […]

Just In: There’s A New Way To Search YouTube

February 23, 2021
in Marketing, YouTube
Richard Bergér

Here’s How Marketers Can Work With YouTube’s New Hashtag Search Results Pages Did you know that you can search for videos by hashtag? YouTube introduced the ability to search by hashtag in 2018 – albeit imperfectly. In the past, searching by hashtag would yield both hashtagged content and other related video content. Now, when you […]

2020’s Top Marketing Trends are Likely to Continue to Inform Businesses This Year

February 9, 2021
in Marketing
Richard Bergér

Here’s How 2020 Upped The Ante On Personalized Digital Marketing 2020 was a heavy, complicated year for many businesses. As we take stock of all that happened, it’s interesting to reflect on the many digital strategies that emerged from a year of crisis and constant pivots. It’s been true for some time now that, to some degree, […]

Restaurant Marketing For Trust

December 22, 2020
in Marketing, Restaurant and Food Service
Richard Bergér

Building Customer Trust is the Future of Restaurant Marketing At ASTRALCOM, we’ve been watching the seismic shifts to the restaurant industry closely throughout the pandemic. We’re in a new era for restaurants – and it’s characterized by instability. More broadly, 2020 has caused a sea change in how people – specifically, internet users – feel about trust, […]

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