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When Restaurants Should Consider Direct Mail

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When Restaurants Should Consider Direct Mail

Reviving The Tried-and-True Method of Direct Mail Ads for Restaurants Direct mail marketing campaigns are often touted as a proven method for quick-service restaurants to gain customers. At the same time, junk mail clogs up many peoples’ mailboxes, and it is too easy for a quality offer to get lost in the shuffle. If a […]

Now Is The Time for Restaurants to Explore Loyalty Programs

Here’s Why Loyalty Programs are Restaurants’ Strategic Play of 2022 The pandemic has created unparalleled challenges for the restaurant industry – and the businesses that have prevailed have either done so through a superior product or through digital innovation. Over the past year and a half, we’ve seen restaurants pivot to digital menus, integrate with […]

Four Ways To Keep Restaurant Marketing Fresh

A Recipe for Success and Customer Loyalty for Restaurants When it comes to managing restaurants, there is no shortage of things to keep you busy. Perhaps this is why marketing can often feel like an afterthought or becomes an underutilized tool for restaurant owners. Here are a few tips restaurant owners and marketers can keep in mind […]

How Customer Data Can Bring Restaurants Out of the Pandemic Slump

November 11, 2021
in Marketing, Restaurant and Food Service
Richard Bergér

A Time of Renewal for Restaurant Marketing The days of restaurants building relationships and loyal customer bases through face-to-face interaction are over – for now. When dining slowed to a jarring halt in Spring 2020, restaurants were confronted with sector-changing challenges. For some enterprising restaurants, the difference between shuttering and thriving depended upon their ability […]

What Can Location-Based Marketing Do For Restaurants?

May 27, 2021
in Local Search, Restaurant and Food Service
Richard Bergér

Restaurants Can Make Conversions A No-Brainer with Location-Based Marketing The customer journey for diner acquisition is unique. Once they enter a restaurant, chances are, customers going to make a purchase. For this reason, it’s crucial for restaurant owners to focus on guiding people into physical locations. Location-based advertising and location-based services are essential tools that every […]

The Link Between the Restaurant Business and Consumer Engagement

How Restaurants Can Transition From Reactive Mode To Strategic Positioning The past year has been a period of reckoning for the food and restaurant industry. Engaging customers through technology, storytelling, and personal connection has become a high priority for restaurants. The in-person chemistry between a restaurateur and their regulars has been sacrificed again and again […]

Restaurants – Now Is The Time To Lean In To Fresh Fruits & Veggies

Welcome To The International Year of Fruits and Vegetables Finally, a restaurant trend that appeals to the food itself, rather than a pandemic-related pivot. According to recent news, the United Nations has named 2021 the International Year of Fruits and Vegetables – meaning the world as a whole is ready for more plant-based food and healthy […]

The Future Of The Restaurant Business

After A Tough Year, The Restaurant Industry Is Poised To Bounce Back – But Not All At Once 2020 has inflicted challenge upon challenge to the restaurant industry. While growth looks promising in the coming year, it will be an uneven, rocky path to change. According to recent studies, recovery will be uneven across different geographies; restaurants […]

Restaurant Marketing For Trust

December 22, 2020
in Marketing, Restaurant and Food Service
Richard Bergér

Building Customer Trust is the Future of Restaurant Marketing At ASTRALCOM, we’ve been watching the seismic shifts to the restaurant industry closely throughout the pandemic. We’re in a new era for restaurants – and it’s characterized by instability. More broadly, 2020 has caused a sea change in how people – specifically, internet users – feel about trust, […]

How to Get Press for Your Restaurant

December 10, 2020
in Public Relations, Restaurant and Food Service
Richard Bergér

The Journey to Press Coverage in the Restaurant World At ASTRALCOM, we are fond of integrating PR in content marketing & digital strategy initiatives. Like any business, restaurants seeking press coverage will do well first to consider their target audience. Once you’ve identified your customer, you can prepare a messaging strategy that is most likely to resonate […]

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