Here’s Why Restaurants with Strong Brands Will Continue to Delight Customers This Year Restaurants have had a rough go in 2020 – with constant changes to safety regulations and massive ebbs and flows of demand throughout the past several months, instability has come to flavor the business. At the same time, customers are beginning to […]

Marketing Keeps On Cooking As 2020 Continues To Challenge Restaurant Owners As different cities worldwide experience lower COVID instances and life resumes somewhat as it did before, businesses are eager to re-identify their core audiences and incorporate smart digital strategies. In particular, restaurants have been through wave upon wave of change in 2020 – a […]

What You Need To Know About Google’s Role in the Restaurant Space. Did you know that Google has a growing Food, Beverage & Restaurant vertical? Between Maps, Local Search, and user-generated content in the form of reviews, Google has a robust hold on how internet users find and assess different restaurant options. Just over a […]

Quick Service Restaurants Can Find Creative Solutions to Feed Hungry Customers Despite Social Distancing. Quick service restaurants are known for counter service and waiting lines. However, with social distancing in place, how can fast food lines work? While every business is undergoing massive shifts throughout this pandemic, restaurants have been hit especially hard. Innovators in […]

The Upside of Visually Appetizing Restaurants Instagram is important for restaurant marketers for one essential reason – by making a restaurant photographable and Insta-ready, your customers are doing marketing for you. Crowdsourcing your value adds and business plugs is a powerful way to get attention, to be recognizable and to leverage reputation. So what does […]

Everything You Need to Know About Surge Pricing for Restaurants At ASTRALCOM, we see time and again that digital disruption is industry-agnostic. Perhaps it shouldn’t be surprising that innovation from Uber is suddenly having an impact on the food & dining industry. A recent article in Food & Wine spells out everything that’s changing – […]

Quick Service Restaurants and the Digital Needs of America’s Everyman Quick eats are an everyday fact of life for millions of Americans. And yet, eaters are inundated with options that offer convenience, good prices, and a reliable experience. So how can quick service restaurants (QSR’s) distinguish themselves from the competition? There are many factors that […]