The Upside of Visually Appetizing Restaurants Instagram is important for restaurant marketers for one essential reason – by making a restaurant photographable and Insta-ready, your customers are doing marketing for you. Crowdsourcing your value adds and business plugs is a powerful way to get attention, to be recognizable and to leverage reputation. So what does […]

Everything You Need to Know About Surge Pricing for Restaurants At ASTRALCOM, we see time and again that digital disruption is industry-agnostic. Perhaps it shouldn’t be surprising that innovation from Uber is suddenly having an impact on the food & dining industry. A recent article in Food & Wine spells out everything that’s changing – […]

Quick Service Restaurants and the Digital Needs of America’s Everyman Quick eats are an everyday fact of life for millions of Americans. And yet, eaters are inundated with options that offer convenience, good prices, and a reliable experience. So how can quick service restaurants (QSR’s) distinguish themselves from the competition? There are many factors that […]

Looking for Innovative Ways to Market a Restaurant? Look No Further. In the restaurant business, there is constant evolution and innovation – as well as constant competition. What marketing tactics can restaurateurs use to stay ahead? Modern Restaurant Management has compiled a whopping 27 best practices for restaurant marketing – here I’ve pulled out a […]

How many times have you scrolled through Instagram or Facebook only to see dozens of meals photographed by friends and family? The #food movement has taken social media by storm – and it’s not slowing down. Restaurants, take note! Modern Restaurant Management has some great ideas to help accelerate your brand presence on social media […]

Step Aside, Yelp – Google Maps is Now a One-Stop Shop This past fall, Google Maps added a review feature, giving users a quick way to add 0-5 stars to a business they’d just searched out and visited. Reviews are a battleground for taste-making establishments, especially for restaurants. While Yelp does a nice job weeding […]

Appealing to Customers’ Lifestyles Means Believing in a Mission A recent episode of Foodable interviews four enterprising restaurant owners on the topic of taking the leap from restaurant to lifestyle brand. The panel agrees that the key to success in extending a brand is to drink the kool-aid, or in this case, the Intelligentsia coffee: […]