Playing Nice with SEO Can Be Simple Calling all e-commerce businesses! Launching your site is a major accomplishment – and is just the beginning of managing your online content and digital experience. As I’ve discussed in the past, e-commerce sites need a powerful meta- and micro-data backbone in order to be visible to search engines. […]

How to Win at SEO in the Coming Year Is SEO perfection an attainable outcome for your business? It’s never too soon to start honing-in on a plan for the New Year. Here are some unmissable focus areas for you and your team. – Put your eggs in Google’s basket. Google is king in the […]

What Are the Established Forms of Measurement for SEO? We talk a lot about the workflow underlying SEO and content strategy at ASTRALCOM. A more nuanced way to understand the impact of efforts taken on an SEO level comes by examining how a site lives up to the key, established metrics. Tracking your site’s performance […]

Emerging Trends in the SEO Landscape This Year At its core, SEO is all about helping users find and connect with the most relevant information online. How to do this – and drive an exponential brand reach for your business – involves a complex recipe of tactics and methods that maximize your visibility while driving […]

What happens to your business when your customers search by talking? As search engines evolve, marketers need to take advanced measures to stay relevant and to create a clear, searchable path for customers browsing the web. These days, according to the latest from Entrepreneur, more than 40% of adults are going to voice-search first, and […]

How Do Search Engine Results Pages Understand User Intent? User intent is at the core of how Google’s search rankings operate. Rather than simply relying on keywords – which would be privileging a business-centric approach to the web – Google is committed to focusing its algorithm’s efforts on user intent, which means evolving search parameters […]

How SEO’s Algorithms Act Like Living Species Of the hundreds or thousands of factors that affect the ranking in a Google Search, what has the biggest impact on your business? A recent deep dive on this subject in Search Engine Journal describes an interesting theory among today’s SEO experts that the featured snippet may rely […]