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What are Rich Snippets and How Can They Transform Your SEO?

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What are Rich Snippets and How Can They Transform Your SEO?

Rich Snippets are a Secret Weapon for Content Marketers Just when you think you’ve covered all of your bases in digital marketing, you may find yourself scratching your head when competitors rise to the top with new and improved SEO strategies. Why is it that some companies’ search results appear with star ratings, opening hours, […]

What Does Voice Search Mean For Your Business?

The Importance of Semantic Search Optimization Not long ago, the idea of talking to a machine to find answers to practical questions seemed futuristic. More and more, voice-enabled devices are becoming as commonly used as search engines, and with increasingly accessible price points, the surge of talking towers like Amazon’s Echo and Google Home shows […]

Top SEO Tips using Natural Language to Help Give You an Edge

A natural language search is simply phrasing your search query like you would when talking to a real person. These phrases can either be spoken through voice search or typed into any popular search engine. Below are some tips to help you implement an effective natural language strategy. Think about what your audience wants As […]

Here’s How Public Relations Can Improve SEO Results

May 15, 2018
in Public Relations, Search Engine Optimization
Richard Bergér

Public Relations (PR) tactics can be used optimally to boost your SEO efforts. PR strategies can work for all brands no matter the size. In fact, if you have not set aside a budget for this, you can still use the approach to get good mileage. PR helps SEO by building your brand and domain […]

An In-depth Look At Keyword Research and SEO for 2018

Content marketing has experienced a lot of changes over the last ten years. With the sudden rise of social media and the advancement of mobile phones, content marketing is now making use of new tactics, strategies, and channels that are more effective in today’s world of digital marketing. According to Brittany Laeger, a leading contributor […]

7 Ways in Which User Engagement Affects SEO

May 1, 2018
in Analytics, Search Engine Optimization
Richard Bergér

Effective SEO can be a great way for small business owners to take their businesses to the next level. How visitors behave on your site can influence SEO. To this end, there are certain user engagement metrics or factors that can help to determine success. Brian Sutter, Director of Marketing with Wasp Barcode Technologies, has […]

How an Effective Email Strategy Can Support Content Marketing and SEO Efforts

April 17, 2018
in Email Marketing, Search Engine Optimization
Richard Bergér

Content marketing and SEO (search engine optimization) are natural complements to one another. Creating high-quality content to boost your online marketing strategy gives you an opportunity to optimize more keywords, come up with new pages that will rank higher in search engines, and attract more inbound links. Paying more attention to developing a coherent strategy […]

Basics of YouTube SEO

According to a recent study done by Alexa, YouTube comes second after Google as the most visited website. The secret to maximizing results on YouTube lies in search engine optimization (SEO), much like your website. YouTube SEO requires a lot of optimization work that can be encapsulated in a way that can be easily applied […]

Rankbrain – 2018 Strategy Insights for SEO

Bob Warfield recently summarized key strategies to adopt in 2018 for SEO to make the most out of Google’s Rankbrain algorithm. The key points are outlined below. 1. SEO from a business webpage perspective Most SEO campaigns begin by organizing and mapping out a campaign. First, we tackle the webpage. – Which keywords will help […]

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