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Evolutions in Local SEO Can Support Restaurants

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Evolutions in Local SEO Can Support Restaurants

October 12, 2023
in Restaurant and Food Service, Search Engine Optimization
Richard Bergér

How To Lean On Local Search for Restaurants While digital marketers may spend a fair amount of time keeping up with Google’s ever-evolving algorithmic changes, business owners tend to have their time absorbed by more time-sensitive issues. This is especially true for restaurant owners, who have enormous opportunities through Local SEO – but may lack the […]

Integrating SEO Workflows Into Your Site Development

How To Avoid Making SEO an Afterthought During Website Development Are you looking to launch, re-launch, or re-platform your website? If so, it is never too soon to integrate your SEO workflow in both the development and post-launch phases of your website to ensure optimal visibility, user experience, and search rankings. The best advice an SEO marketer […]

Understanding the Interplay Between ChatGPT and SEO As We Know It

August 24, 2023
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How To Use AI-Powered Tools Like Chat GPT in Growing Your SEO Strategy Most savvy brands are aware of the business imperative of using SEO best practices to gain online visibility and customer traction. But have you considered how ChatGPT, an AI-powered language model, might offer advantages for business growth and efficiency? ChatGPT, an AI-powered language model […]

How E-E-A-T Actually Works – And How Your Digital Branding Should Respond

What You Need to Know About Authority Management How does your brand maintain its online credibility? Welcome to the fresh new field of “Authority Management.” This new SEO discipline meets us in the age of EEAT as a critical practice for businesses seeking to establish and manage their online authority. Authority management involves establishing credibility, […]

Make Your Images Sing to the Tune of SEO

Tips and Techniques to Optimize Images for SEO Are images the last straw holding you back from significant SEO success? Businesses should not overlook the significance of image optimization. By using proper image file formats, resizing and compressing images, using alt tags, creative descriptive file names, and more, marketers can enhance their SEO efforts and improve […]

Crafting Compelling Meta Descriptions to Drive Clicks

The Art of the Meta Description How much time are you dedicating to the meta descriptions on your website? As it turns out, well-crafted meta descriptions are essential in driving clicks and improving clickthrough rates in search engine results. Meta descriptions are brief summaries that appear below the page title in search engine results. They […]

Google Has Always Wanted to Answer Your Questions With AI

Are AI-Generated Answers the Next Evolution of Google Search? A recent article reminded us of the time Google launched an “answers” service 20 years ago, which was meant to behave like a Q&A with a Google staffer but was promptly retired. Apparently, Google’s CEO Larry Page went on the record decades ago saying, “Google will fulfill its […]

How Can Small Businesses Compete with Robots for SEO Credibility?

August 4, 2023
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Navigating Google is a Non-Negotiable for Small Businesses – How Can They Create Content That Speaks To the Algorithm? Small business owners have much in common – grit, readiness to hustle, and a commitment to their specific product or service that motivates tireless work and creativity. Less obvious, perhaps, is that all small business owners […]

How To Create SEO Priorities as AI Accelerates Digital Transformation

Tech is Accelerating – How Can Your SEO Keep Up? What comes to mind when you think about a local authority? Perhaps you think of a neighborhood’s most established family or someone who knows the history of every bar and restaurant in their city. There’s no doubt about it: being a local expert is a […]

Calling All Creators: Your Work Depends on YouTube’s Algorithm

Yes, YouTube Marketing Requires SEO Savvy At ASTRALCOM, we make it our business to keep up with top trends and changes to Google’s search algorithm. As a part of Google, YouTube is also beholden to algorithmic tweaks and evolutions – and these can make or break marketing strategies for influencers, vloggers, and creators across channels. […]

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