How Time and Date Publication Details Play Into SEO If your content strategy includes publishing real-time, relevant articles about newsworthy topics, then chances are you are angling at a position on the Google News search engine results page. Google News can offer a decisive competitive advantage to any brand seeking to earn customer trust by accomplishing the […]

Yes – It Is Possible to Target More Than One City Without Damaging Your SEO Does your business have multiple locations? Uniting several locations under a single website makes sense from a branding perspective but carries some additional SEO responsibilities. Local SEO makes it possible for you to target the customers in your area, making […]

SEO is Adapting Again At ASTRALCOM, we’re no strangers to the shifting tides of SEO. Not only is Google evolving its algorithm constantly – users are adopting new methods to search online. Here are a few key points that reflect the new year’s biggest takeaways as both users and search engines adapt and grow: Relevance is a […]

Link Juice: The Truth Behind the Shady Phrase Link juice: the very sound of it is sleazy. In fact, Google’s SEO head John Mueller claimed that link juice is “not to be trusted.” In a recent deep dive, however, the team at Search Engine Land reveals that link juice describes a web content phenomenon that is […]

How Predictive Analysis Can Transform Your Approach to SEO Predictive analysis is a complicated, generative science that many businesses rely on to assess historical data and predict future patterns. Software packages such as Python and R are gaining traction among companies across sectors that have an interest in basing marketing decisions on empirical evidence. R is a […]

Do Microsites Simplify or Complicate a Brand’s SEO? Microsites are popular among many brands because they are often cheaper to produce than complex landing pages and can be rolled out relatively quickly. A microsite stands outside a main site’s code base and processes and can be appealing for one-off projects that don’t necessarily connect with […]

Understanding How to Position Your Brand to Achieve SEO Impact Any time a customer searches for a specific product or company by brand name, they are running what is known as a “branded search.” This behavior is the difference between typing searching “soda” and “Pepsi” into Google’s search page. Branded searches represent a promising opportunity […]

WordPress Users – Have You Configured Your Settings to Boost Your SEO? Of all the content management systems available today, WordPress is uniquely SEO-friendly, as long as you know to configure your site correctly. The tricks are all in your settings. For instance, did you know that setting up a URL taxonomy can make your site […]