Do Microsites Simplify or Complicate a Brand’s SEO? Microsites are popular among many brands because they are often cheaper to produce than complex landing pages and can be rolled out relatively quickly. A microsite stands outside a main site’s code base and processes and can be appealing for one-off projects that don’t necessarily connect with […]

Understanding How to Position Your Brand to Achieve SEO Impact Any time a customer searches for a specific product or company by brand name, they are running what is known as a “branded search.” This behavior is the difference between typing searching “soda” and “Pepsi” into Google’s search page. Branded searches represent a promising opportunity […]

WordPress Users – Have You Configured Your Settings to Boost Your SEO? Of all the content management systems available today, WordPress is uniquely SEO-friendly, as long as you know to configure your site correctly. The tricks are all in your settings. For instance, did you know that setting up a URL taxonomy can make your site […]

How to Find Opportunities for Backlinks Backlinking is critical for businesses to increase a website’s SEO ranking power. Backlinks make it possible for search engines like Google to trust your site and improve your chances of showing up on the first page of a search engine results page (SERP). However, creating high-quality backlinks does not […]

Could Sorting Your Site’s Taxonomy be the Missing Link for Your Brand’s SEO? Many brands feel themselves plateau on SEO performance after handling the basics – optimizing their homepages, products, blog posts, etc. If this sounds like you, and you still aren’t hitting your targets, you are not alone. SEO is riddled with variables and […]

Clustered Keywords Pushes SEO to New Levels Many businesses experience frustration trying to keep up with SEO. This raises an important question: why are Google and other tech giants updating SEO’s functionality at such a fast clip? The answer is that SEO needs to evolve to keep up with the pace of information available online […]

The Crucial Link Between Semantic Search and SEO What makes SEO such a fascinating and complex albatross is this: while it requires technical optimization, SEO also reflects human language tendencies and behaviors. SEO would require exclusively technical heavy lifting if it were purely the result of automation. However, as semantic search makes clear, ranking well in search […]