How To Handle Expired Pages and Prevent SEO Downfalls Does your site have expired landing pages? Landing pages expire all the time – if outdated information becomes irrelevant, a site goes unmaintained, products sell out, or specific services are discontinued. Not surprisingly, the SEO algorithms do not favor poorly maintained, outdated, or expired pages. Further, if an […]

Are You Changing Your Name This Year? Don’t Panic – Your SEO Will Be OK. For frequent bloggers, writers, and online personalities, a name change represents a significant shift in how their audience can find them. Name changes might occur for many reasons, from marriage or divorce to the creation of a pseudonym.   A […]

Stand Out to Google’s Algorithm with Bolded Text Bolding text is a useful way to ensure that readers will see something that you want to stand out – but did you know that it can also be helpful for SEO? According to a recent article, Google’s SEO leader John Mueller confirmed that bolding key text within a […]

How To Check On Your Use of Google’s E.A.T. Framework In recent months, Google created a set of criteria to education their quality raters on the factors that should go into a site’s evaluation. The criteria, expertise, authoritativeness, and trustworthiness, or E.A.T., can be leveraged by marketers to improve and optimize content for better SEO […]

When It Comes To Holiday Content, Prioritize Quality Over Quantity The stakes are high this holiday season. While the supply chain slowdown might make holiday shopping a pain for some consumers, there are ways for businesses to provide ease and convenience – namely, by offering clear, accurate online content.    According to a recent analysis, more […]

A Compelling Hack For Cleaning Up SEO Google’s John Mueller helped set many SEO specialists on the right course in a technical SEO forum. Marketers know that having other people link to their site is beneficial, both for PR and on an SEO level, as it indicates that a site is healthy, reliable, and trusted. However, a […]

Sometimes, Old News Is Good News The Internet often feels cluttered, complicated, or disorderly when it is not honed in on the hottest, newest content every day. The ability for the web to display up-to-date information and for businesses to post relevant information is critical to how we all work and live online. However, according […]

Yes – Search Themes Can Be Distilled Into Keywords Yes – Search Themes Can Be Distilled Into Keywords SEO marketers have many tricks up their sleeves – but have you heard the one about targeting a specific theme? When a search theme is represented through a unique keyword of phrase and then used on each […]

It’s Time for a New SEO Periodic Table The renowned SEO experts at Search Engine Land initially put out a Periodic Table of SEO back in 2011 to crystallize some essential requirements and – yes – to nerd out in style on the scientific method behind any quality SEO campaign. Ten years later, the SEO Periodic Table […]

Is Your Brand Meeting Google’s Core Criteria? In a recent report, a Search Liaison at Google helped to unravel some SEO mysteries. It is no secret that the rulebook for SEO is a moving target, that the algorithm is constantly shifting, and that businesses jump through significant marketing hoops to make a splash on the Search […]