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If Captain Picard Did Social Media…

July 5, 2016
in Social Media Management
Richard Bergér

For those of you that are Star Trek TNG fans, you’ll appreciate what I am calling the Jean-Luc Picard Principle of Social Media. Even if you aren’t familiar with Captain Picard, this post will be of value to you. Captain Picard is a no-nonsense guy who likes his Earl Grey tea hot and is often […]

The Mechanics of a Social Media Conversion

June 30, 2016
in Social Media Management
Richard Bergér

Updated June 30, 2022 Look at this article from NewsCred. It talks about the psychology behind social media conversions. But look at what the article considers critical factors: Things like scarcity, value, security, curiosity and the granfaloon tactic. Are these tactics any different then what any professional marketer would use in any channel or at […]

UGC for You and Me!

June 16, 2016
in Content Marketing, Social Media Management
Richard Bergér

Last year, we created a couple of infographics related to content marketing. The Golden Content Triangle illustrates the types of content and Content is King. Context is Queen. Conversion is the Royal Heir, which shows the critical role of content in marketing. So when NewsCred came out with this recent post about user-generated content (UGC), […]

Do Cheaters Really Never Prosper?

February 18, 2016
in Social Media Management
Richard Bergér

Marketo is out with a good cheat sheet for LinkedIn, Facebook and Twitter. Yes, that is what it is called by Marketo in “Your Cheat Sheets to Social Success.” While it sounds more like a primer on how to behave in public, it’s really a solid set of good suggestions to help you optimize your […]

How Family and Friends Influence Our Buying Decisions

January 21, 2016
in Social Media Management
Richard Bergér

Other than some social media outreach and maybe some paid keyword campaigns, most brands engage their buyers on their websites – at the end of the buyer journey. Instead, brands could be reaching buyers more upstream – at the beginning of the purchase cycle, when buyers are still in the awareness and consideration stages. By […]

Is Your Business Facebook Verified?

December 16, 2015
in Social Media Management
Richard Bergér

Not too long ago it was Facebook Beacons and now it’s Facebook Badges. In October, Facebook announced that businesses can now give their Facebook page an official stamp of authenticity. The badges, or gray check marks that differentiate them from the blue checks displayed on verified pages for celebrities, public figures, sports teams and other […]

Tweets Now Appear in Google Search Results

September 15, 2015
in Search Engine Optimization, Social Media Management
Richard Bergér

The Financial Express posted a blurb on the Google-Twitter SERP display. Here is their post… “Now you can see Tweets in the Google search results as Google has added Tweets to their real-time search results on the desktop. Google’s results will now show Tweets along with standard search results on your desktop, especially when search […]

The 10 Commandments of Pinterest

July 21, 2015
in Social Media Management
Richard Bergér

Social Media Manager Zoe Waldron lays it out in this worthy NewsCred post about brands and Pinterest. She answers the 10 most-asked questions about Pinterest and her answers are spot-on. Questions like “What does the perfect pin look like?” and “When’s the best time to pin and how many a day?” From pin frequency and […]

Which Business Sectors Have the Largest Presence on Instagram?

May 28, 2015
in Social Media Management
Richard Bergér
Instagram

It probably comes as no surprise that destination-type businesses garner the largest presence on Instagram. Specifically, restaurants and hotels take the cake. Nevertheless, this timely article from eMarketer suggests that there is “plenty of room for adoption among brands looking to reach Instagram’s audience.” However, quality still trumps quantity when it comes to posting in […]

Emoji vs. Language and the Winner is…

May 7, 2015
in Social Media Management
Richard Bergér

The growing popularity of these colorful pictographs has prompted Instagram owner, Facebook, to look deeper into the meaning and popularity of this new trend. In fact, in this article by the NY Times, “Nearly 40 percent of all text posted to Instagram contains at least one emoji in the photo caption,” according to Instagram. “Using […]

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