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Analytics

The Numbers Don’t Lie
Posted on February 16, 2016
The Numbers Don’t Lie
It’s all about the numbers – and eMarketer has yours. 2-16=16 Check out

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Search Engine Optimization

Modifying URLs and 8 Other Tactics for Content SEO
Posted on February 9, 2016
Modifying URLs and 8 Other Tactics for Content SEO
2-9-16 Kylie over at NewsCred is at it again! She recently posted

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Email Marketing

Are You Tending To That 20%?
Posted on February 4, 2016
Are You Tending To That 20%?
Here is Silverpop’s Ultimate Guide To Post-Purchase Messages. To be sure, email marketing is a horse of a different color, but with some of the...

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Analytics

Is There More to Content Performance Than Vanity Metrics?
Posted on February 2, 2016
Is There More to Content Performance Than Vanity Metrics?
Liam Moroney from NewsCred talks about a recent breakout session on metrics and some of the challenges faced by content marketers, at the last #ThinkContent Tour ev...

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Marketing

Habit-Jacking Consumers Toward Conversion?!
Posted on January 26, 2016
Habit-Jacking Consumers Toward Conversion?!
Updated January 26, 2023 What’s in a habit? According to research, we conduct 45% of our daily lives based on habit. So, yeah, it’s kind of important to know what comprises a habit, even if from a purely humanistic understanding. That’s where MarketingSherpa’s

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Social Media Management

How Family and Friends Influence Our Buying Decisions
Posted on January 21, 2016
How Family and Friends Influence Our Buying Decisions
Other than some social media outreach and maybe some paid keyword campaigns, most brands engage their buyers on their websites – at the end of the buyer journey. Instead, brands could be reaching buyers more upstream – at the beginning of the purchase cycle, when buyers are still in the awarenes...

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Content Marketing, Search Engine Optimization

Publish Your Content Here, There & Everywhere
Posted on January 19, 2016
Publish Your Content Here, There & Everywhere
1-19 Its common knowledge that content is important for many reasons, including SEO. We also know from experience that creating, managing and publishin...

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Content Marketing, Search Engine Optimization

Backlinks: The Content Marketing Two-For-One Tactic
Posted on January 14, 2016
Backlinks: The Content Marketing Two-For-One Tactic
Even though Google is constantly tweaking its algorithm, increasing some signals while devaluing others, one constant SEO tactic remains true and that is backlinking. Back-Linking Strategies

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