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Mobile

Want To Rank In Mobile Search Results? Read This.
Posted on December 2, 2015
Want To Rank In Mobile Search Results? Read This.
Mobile Devices Search Engine Land’s

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Other

Happy Halloween!
Posted on October 31, 2015
Happy Halloween!
Want to end your business year on a spooktacular note? Click or call us at 800.536.6637 and let’s develop a year-end sales push to die for. Happy Halloween

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Analytics

Tag Management – Why You Should Care
Posted on October 27, 2015
Tag Management – Why You Should Care
Tag management “enables the placement of a single tag of code, replacing multiple tags on a page.” Why is this important? Because it means that marketers can spend more time optimizing campaigns and achieving results instead of wasting time on hand-entering and managing multiple types of tags. <...

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Advertising

How Worried Should Marketers Be About Ad Blocking?
Posted on October 22, 2015
How Worried Should Marketers Be About Ad Blocking?
There’s a lot of buzz lately, but not a lot of data, regarding ad blocking. Yet, there’s a lot of activity in this space because it’s potentially a game-changing dynamic for marketers and advertisers. Certainly it would be for consumers. PageFair and Adobe partnered back in 2014-15 in order ...

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Marketing

The New Audience Of One
Posted on October 15, 2015
The New Audience Of One
SAP published an infographic and an

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Advertising, Client Acquisition

True Built Home Chooses ASTRALCOM For Display, Search and Content Marketing
Posted on October 13, 2015
True Built Home Chooses ASTRALCOM For Display, Search and Content Marketing
Oct-13-b When comparing start-of-month metrics for True Built Home, we see an immediate 8% increase in traffic sources after the start of our multi...

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Content Marketing

The Purpose Of Content Marketing Is To Help You Sell Stuff, Right? Wrong.
Posted on October 8, 2015
The Purpose Of Content Marketing Is To Help You Sell Stuff, Right? Wrong.
Oct-8 Michael Brenner at NewsCred posted a great article about content marketing called, “Why You Need To Stop Selling In Your Content Marketing.” ...

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Search Engine Marketing

Search is King When It Comes To Last-Touch Channel Share
Posted on October 6, 2015
Search is King When It Comes To Last-Touch Channel Share
Marketing channelsAdobe Digital Index and eMarketer provide some fascinating insights on search traffic. Stating that, “Search has grown at a modest bu...

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Advertising

The Rise of Retargeting/Remarketing
Posted on September 22, 2015
The Rise of Retargeting/Remarketing
What does it take to develop a comprehensive retargeting strategy “that drives results at every stage of the marketing funnel?” Not up on remarketing? Remarketing allows marketers to directly connect with and engage their audience with personalized ads and messaging after the initial brand...

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Marketing

Driving Engagement and Conversions With Content
Posted on September 17, 2015
Driving Engagement and Conversions With Content
Chart - PersonalizationPersonalization is good for the bottom line,” at least

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