While marketers use content to boost customer engagement, lead generation and brand awareness, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success. Yet, recent research conducted by
Most sales and marketing folks today probably recognize the A-I-D-A scene with Alec Baldwin in the movie Glengarry Glen Ross. But it was American advertising and sales pioneer, E. St. Elmo Lewis who really started that line of thinking back i...
It probably comes as no surprise that destination-type businesses garner the largest presence on Instagram. Specifically, restaurants and hotels take the cake.
Did you know that 69% of women use the Internet to get ideas on new brands and products that they’re interested in?
In this infographic from Adweek, you’ll learn more than just how w...
There are about 20 things that could or should be present on e-commerce product pages. The 20 things can be grouped into three basic categories: Anxiety Reduction, Information, Value.
This is actually part of the customer conversion process and where we often get to employ the
Forrester Research's 2007-2014 Customer Experience Index studies showed that companies that were customer experience leaders generated a cumulative total return of 77.7%. Even more surprising, customer experience laggards generated a -2.5% return. That's not a small difference.
The growing popularity of these colorful pictographs has prompted Instagram owner, Facebook, to look deeper into the meaning and popularity of this new trend.
In fact, in this article by the NY Times, “Nearly 40 percent of all text posted to Instagram contains at least one emoji in the photo capt...
FirstBIKE was created to build the best balance bike for younger children, allowing them to learn to ride a bike intuitively and without stress.
According to a review by Two Wheeling Tots, “FirstBIKE helped to revolutionize the balance bike market in the US. Years later, countless other bikes ha...
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