The Seven Deadly Sins of Marketing and Advertising

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The Seven Deadly Sins of Marketing and Advertising

Dead, Man dressed in long black cape, vampireAll advertising, marketing, messaging and sales professionals have faced difficult times at some ...

Achieving 9,900% ROMI – Yes, It’s Possible!

ROI highlighted in green In our last post on this s...

The Power of Granfalloons in Marketing and Advertising

Updated July 17, 2022

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How Many Website Visitors Does it Take to Make a Sale?

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How to Create a Successful Conversion Page

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The (Long & Sometimes Winding) Road to a Conversion

Many times, we think of conversions as a direct result of some advertising, marketing, social media or public relations function. A consumer sees your search listing or display ad and then performs a conversion action on your website. While that certainly can be the cas...

Case Study: Measuring ROI on SEO, SEM and User Experience Improvements

Hand drawing ROI (return on investment)

In SEO, What Could Be More Important than PageRank?

Seo Shows Search Engine Optimization

Attention Homebuilders: Rent vs Buy – Here’s the New Math!

Updated December 7, 2023

Coins Around House Shows Home S...</h6>

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How to Turn Your Customers Into Brand Advocates: Homebuilder Example

Updated June 9, 2022

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