A Brand to Die for

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Marketing

A Brand to Die for
Posted on February 21, 2014
I am often asked, “What does it take to create a successful marketing campaign?” The reality, at the heart of it all, is the client’s brand essence; how that brand is represented and how it's perceived by the market. All successful marketing and advertising strategies spring forth from this ba...

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Marketing, Thought Leadership Series

The Mathemagical Customer Conversion Formula; Part 1
Posted on February 18, 2014
The Mathemagical Customer Conversion Formula; Part 1
Updated March 22,2023 blog-coffee-converters

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Search Engine Marketing

Mastrad Says “Oui” to Another Term of ASTRALCOM’s Search Engine Marketing Services
Posted on February 14, 2014

Mastrad

On February 7, 2014 we announced a renewed arrangeme...

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Mobile Apps

When Wining is APPropriate – the New Delius Restaurant Wine App
Posted on January 30, 2014
ASTRALCOM, LLC today announced the launch and availability of the Delius Restaurant e-Wine List on Tablets. Since 1977, Delius Restaurant has been considered as one of the premiere restaurants in the Signal Hill and Long Beach area. Adding the tablet-based wine list is a natural extension to the di...

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Marketing

The Taxonomy of Society
Posted on January 21, 2014
Social network scheme In order to properly disseminate a message, it is critical to have a clear understanding of the target market and how the produc...

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Marketing

H&H Homes Surges into the Raleigh New Homes Market
Posted on January 9, 2014
A surge campaign is a multichannel approach, designed for 2 primary purposes:
  1. Creating brand awareness/Driving targeted traffic
  2. Getting homebuyers off the fence and into the sales cycle
So, essentially, you get a 1-2 punch that covers both traffic and brand awareness. ...

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News

Collection of Must-Read Homebuilder Articles for 2014
Posted on January 4, 2014
Welcome to 2014! We typically use the Holiday Season to re-educate ourselves and get up-to-speed on trends and ideas for the New Year. This helps us create winning strategies for our clients which, in turn, helps them grow more. We came across some articles that we thought you might find interest...

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Awards

Truland Homes’ FriendRaiser Campaign
Posted on December 26, 2013
The Baldwin County Home Builders Association in Alabama holds its Parade of Homes each year. The Parade of Homes is a truly community event that highlights new construction in the area. Many builders participate and this was the second year in a row that Truland Homes had been selected as the “Sho...

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Marketing

The Syntax of Consumerism Part 2
Posted on December 18, 2013
Let’s presume that we have a client that sells honey and wants to increase the effectiveness of its Vale...

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Search Engine Optimization

Google’s Hummingbird Evolving SEO
Posted on December 5, 2013
Recently, in mid-August (reports point to approximately August 23rd), Google ...

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