How and Where to Reach Your Target Customer  As recently as two years ago, it was safe to assume that more than 90% of a site’s traffic came from Google searches. However, according to recent research, that number is diminishing. Does that mean that audiences are resorting to Yahoo, Bing, and other search engines? Not quite – […]

What to Avoid When Creating Calls to Action Creating the language and interactions for calls to action, or CTA’s is a delicate art. The goal of a CTA is to initiate an exchange. You’re offering your product in exchange for a customer’s attention or your material in exchange for their contact information. No matter the terms of […]

What Can You Learn From Your Customers’ Experience Of Your Brand? Brand marketing can often feel like a one-way conversation. Marketers are professional persuaders – but effective persuasion requires a considered understanding of your customer and the ability to understand their psychology at various stages in the customer journey. In addition, marketers can assess the impact of […]

How Well Have You Considered The Needs Of Your Users? You can’t know all of your customers on a deep level – however, you can know some of them. From that subgroup, you can build reasonable guesses and assumptions about what most of your users do, how they act, their interests, and what sort of […]

The Benefits of Social Proof Formed Through Case Studies Case studies are a tool that sheds light on what you do, how you do it, and where you’ve succeeded. Potential customers who are browsing online will have reactions – conscious or subconscious – that shape their trust in companies and brands. Scammy, unreliable, or salesy […]

How Can Online Forms Grow Your Relationship with Your Customers? Online forms serve as critical conversion points for marketers who are explicitly looking to generate leads. It’s a known reality that for customers to engage with a form, it needs to be pithy and basic. Yet, there is an excellent case to make for asking […]

Updated September 23, 2023 As Maslow’s hierarchy of needs affirms, belonging is an essential human need – one we associate with acceptance and esteem. What are brands doing to support their customers’ need to belong? Tactics such as cultural appropriation, color washing, idiosyncratic communities, and the use of symbols all play a role in speaking to […]