The Influencer Economy Braces for Big Change Influencers have been the bedrock of many brands’ marketing strategies for over a decade. Marketers look to influencers’ tremendous followings to add a sense of FOMO, lifestyle alignment, and polish to their products. The age of the influencer may be reaching its end, however. According to a recent FastCo article, […]

Looking to Grow Your Audience and Generate New Leads? Time To Invest in Content Marketing Content marketing is by no means a new tactic for marketers – yet, as businesses’ online footprints grow more and more complex, the value of solid content marketing continues to prove its case.   A content marketing investment can be a […]

Using Content Marketing Touchpoints as Conversational Assets Marketing prospects are people, first and foremost. Their day-to-day experience, memory, impulses, and loyalty are the most critical levers a business can aspire to understand. Robust content marketing strategies play to a customer’s desire for knowledge and value-adding information. These qualities are also quintessential elements of a good […]

Have You Thought About the User Experience of Your Brand’s Language? Content marketing is the art and science of adding value to a customer’s experience through readable, straightforward content. This means that marketing language needs to be easy to read, understand, and remember, and imagery should be eye-catching and tell a story. Here are some things to […]

Content is (Still) King – and Customers Rely On It To Form Their Perceptions It takes a rare marketer to think holistically about the combined effects of content marketing and customer experience. However, the pandemic showed us that content was the cornerstone of digital experience as businesses rushed to move their efforts to social media, […]

CMW2021 Emphasized Artful Storytelling and Efficient Channel Use Content Marketing World is one of the major touchstones in the industry. This year’s conference was an energetic combination of inspiration and tactical advice. Here are some key takeaways: Content strategy needs to transform with the world. There was a lot of talk about people’s resilience, culture, and businesses […]

How To Convince Customers That Your Product Is Worth Their Attention It’s a tough pill to swallow – however, every marketer must know a salient fact: your customer does not care at all about what you sell at the end of the day. Small businesses struggle extra with this because they are so close to […]

A Case Study Proves That Multichannel Content Is King Content marketing is often an unsolvable problem for brands. It takes high investment and can have substantial results, but it can also fail to offer a strong ROI without consistent brand-building. Recent coverage of the software company Hubspot makes an excellent case for brands considering going […]