Major Ad Agencies Are Engaging with Healthcare Marketing in Surprising Ways

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Major Ad Agencies Are Engaging with Healthcare Marketing in Surprising Ways

Healthcare Marketing Deserves a Makeover The healthcare sector comes with a variety of marketing challenges, from regulation to privacy protections. Surprising as it may seem to utter “influencer” and “healthcare” in the same breath, major advertising agencies are doing just that. We’ve been taking notes as big players like Ogilvy and IPG intensify their focus […]
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Healthcare and Data Marketing: A Virtuous Cycle

Why Healthcare Marketers Shouldn’t Shy Away from Data Data has the potential to play a transformative role in healthcare marketing as it makes it possible for campaigns to be more targeted, relevant, and impactful. By leveraging patient insights, marketers can craft strategies that not only meet compliance standards but also deliver personalized experiences that land […]
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Why Collaborations Are Key for Healthcare Brands’ Success

The Power of Strategic Partnerships in Healthcare Marketing  Healthcare marketing is a uniquely challenging practice – and is pivotal to the success of healthcare practitioners, no matter their area of expertise or focus. Effective healthcare marketing requires a multifaceted approach to connect with diverse audiences, including patients, providers, and insurers. In our view, no one […]
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How Healthcare Marketers Can Prevent Disease Stigma

Credibility Comes with Great Responsibility: How Healthcare Marketers Shape Public Perceptions of Disease and Wellness Whether they want to or not, healthcare marketers have a dramatic impact on how people understand major topics in health and wellness. People are inclined to trust and appreciate healthcare brands’ perspectives, which makes their position, strategy, and minor marketing […]
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Healthcare Marketers: Are You Properly Using Intent Data?

How Empathizing with Your Customer’s Intent Can Revolutionize Your Healthcare Marketing Anyone who has ever had a poor patient care experience can speak volumes about the disconnect between healthcare corporations and the nitty gritty, painful details of needing and receiving care. By extension, it is not surprising that many healthcare organizations suffer from a massive […]
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How Healthcare Marketers Can Exceed Customer Expectations

The Core Pillars of Successful Healthcare Marketing  Healthcare marketing is a complex practice. More than ever, it necessitates a solid strategy that can help organizations be targeted and specific in promoting their unique services and attracting new patients. The first step in building a long-term marketing strategy is establishing a unique brand identity that helps […]
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How Videos Can Be Meaningful Marketing Tools in Healthcare

Lights, Camera, Healthcare! Why Your Brand Needs to Produce More Videos Healthcare marketing and storytelling require a delicate, caring touch. Many of the resources healthcare practitioners want to share with their audiences require detailed explanations and pack a substantial educational punch. For high-impact content delivery that doesn’t have to skimp on the details, video marketing […]
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Why Healthcare Marketers Should Prioritize Diverse Audiences

Healthcare Marketers Attest that Designing with Diversity in Mind Improves Experiences for Everyone Is your healthcare marketing reaching the audience that will most likely benefit from your care? Diversity, equity, and inclusion are hot topics in every industry – and healthcare is no exception. The best way to address audiences with diversity and equity in mind […]
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Healthcare is Poised for Success

Healthcare Marketing is Brimming With Fresh Opportunities How can strategists forecast what will happen for brands and sectors? While there remains some degree of uncertainty when it comes to healthcare, past campaign performance, emerging technology, and customer behavior indicate that marketers should be serious about upward trends and growth prospects. What will drive growth in […]
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How Tech Can Enable A More Connected Healthcare Experience

The Magical Recipe of Health Tech, Data, and Personalized Support Chances are, you haven’t heard your doctor say, “I’ll see you at the intersection of health and technology,” – but behind the scenes, health tech is powering significant shifts in how providers reach their customers. Health tech encompasses digital innovations, gadgets, and advancements aimed at improving healthcare […]
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