How Small Website Tweaks Can Make a World of Difference for Health Clinics When it comes to digital marketing, efficiency is the name of the game for healthcare businesses. Launching initiatives designed to bring new customers through the door can feel daunting and expensive, but with a few quick tweaks, a healthcare clinic’s site can do […]

Connected Health Will Win Because it Powers Patients’ Autonomy It is no secret that healthcare customers thrive when their experience, well-being, and agency are at the forefront of accessing care. A recent market research report claims that Connect Healthcare, or healthcare that facilitates patients’ interactions with care providers through technology, will see “tremendous growth” in […]

Assessing Impact for Marketing Campaigns is All About Long-Term Planning, Consensus, and Insights Like all digital campaigns, marketing healthcare services is not always high risk, high reward. In fact, the more deliberate and well-planned a healthcare campaign is, the more likely it will be to drive long-term impact. There are a variety of factors that can contribute […]

Send Customers a Personal Message with Print Promos Digital marketing provides a slew of data-driven ways to connect brands with their target audience better. This is crucial to success in any vertical – however, specific industries continue to validate the use case for print promotions. Think about it – receiving snail mail that feels meaningful […]

Local SEO Is Key – Even For The Neighborhood M.D. When a customer is seeking out healthcare, chances are, they are in the midst of a rapid personal research project. Not only does the web put a mountain of medical information at people’s fingertips – search engines drive customers’ visits to hospitals, medical offices, and […]

From Telehealth To The Golden Age of Healthcare The COVID-19 pandemic has accelerated the use of telehealth tools over the past year and a half, which has, in turn, exploded patients’ expectations of healthcare systems and providers and has dramatically increased their desire for self-service, accessible cars, and easy solutions. Healthcare providers who have not […]

Building Community is Core To Growing Communications Healthcare businesses – have you considered the role your customer community might play in your digital marketing initiatives? In a recent video interview, the Chief Experience Officer at the American Medical Association shares his perspective on how building trust across a growing network of clinics, healthcare facilities, and hospital […]

The Case For Referring To “Patients” As “Clients” Here’s a thought experiment for you – imagine how people would respond if healthcare practitioners stopped calling people “patients.” According to a compelling opinion column, the use of the word “patient” is categorically flawed as it implies a type of submissive powerlessness that robs people of their agency.   […]