Homebuilder Key Insights 2018

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Homebuilder Key Insights 2018

The demand for single-family homes is becoming stronger. However, homebuilders still need to focus on demographic trends, affordability, and the overall economy in their market area. Realtor.com recently posted some eye-opening insights on the market in 2018, the key points of which were: Millennials are becoming the largest target market for builders The impact of […]
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A Unique Approach: How Builders Can Be a Cut Above

Frank Anton, the vice chairman of Hanley Wood, is an innovative thought leader in the construction industry. Over three decades ago, Anton predicted that the building industry would have two prominent players: very big builders and small builders. Largely, this foresight seems to have materialized. The big players control a large chunk of the business, […]
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Demand for Homes is at its Highest since the Year 2000

A report on first-time homebuyer trends by Genworth Mortgage Insurance has uncovered a surge in demand for housing. In fact, the demand for homes by first-time buyers has reached a record high since 2000. Data suggests that over the past two decades, the last quarter of 2017 shows the highest demand. The report further revealed […]
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Hotspots for Hipsters

Around this same time last year, we posted about the Realtor.com and Yelp deal because we felt it was important for our homebuilder clients to know about and understand the impact of this new relationship. Now, Realtor.com and Yelp recently unveiled the findings of a collaborative study determining the hottest hipster housing markets in the US. Columbus, home to […]
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Why HERS Keeps Getting More Popular

Updated August 29, 2023 The celebrated British scientist, William Thomson, valued one’s ability to effectively measure and express anything in numbers. According to him, it demonstrated a deep understanding of the subject. He went on to say, that when you can’t express this in numbers, your knowledge about that topic is meager and unsatisfactory. This […]
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What Population Spends the Most on US Home Purchases?

A recent report released data on differing spending habits of property buyers for homes in the USA. The report was published by the National Association of Realtors. It reveals that foreign consumers typically spend 30% to 50% more on US home purchases when compared to local buyers. According to the report, the average price of […]
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It’s Homebuying Season! Are Builders Ready?

Updated March 12, 2023 Updated from Builder Online version published March 21, 2017 Homebuilders, are you ready for homebuying season!? As a homebuilder marketing professional, gearing up for homebuying season and so many different things to remember in digital marketing alone, it’s easy to forget or to overlook a critical tactic. And this year, everyone […]
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