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Are Millennials Even Interested in the American Dream?

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Are Millennials Even Interested in the American Dream?

October 20, 2016
in homebuilder
Richard Bergér

While there has been a whole lot of hype about millennials being the largest marketing segment to date, some new numbers are out that apparently refute that claim. And if true, there could be a huge market correction coming forward, especially for homebuilders. A recent survey showed that 62 percent of millennials are renting or […]

Future Tense: At the Corner of Aspiration and Reality

October 11, 2016
in homebuilder, Marketing
Richard Bergér

The Art of Selling Homes That Don’t Yet Exist is a great article by Wired. In it, Jason Kehe does an interview with influential Manhattan real estate agent, Fredrik Eklund. The article is an overall great read, but for our perspective here, it all boils down to one quote from Eklund: “I always try to […]

Yelp and Realtor.com Hookup – It Was Just a Matter of Time

October 4, 2016
in homebuilder
Richard Bergér

Builder Online recently posted this announcement about Yelp and Realtor.com getting together. It’s something we’ve all expected for many years now. After all, how else can you discover what it’s like to live somewhere else, but by reviews from locals? For the longest time, we’ve counseled our homebuilder clients to adopt the idea that their […]

BUILDER Online Sees Value In ASTRALCOM White Paper

September 13, 2016
in homebuilder, News
Richard Bergér

Publishes 5-Part Series of “Worthy Piece of Work” (Lakewood, CA – September 13, 2016) – ASTRALCOM, LLC today announced that their latest white paper, The Digital Journey to a New Home Purchase, has been published by BUILDER Online. BUILDER Online is media property owned by Hanley Wood, is the premier company serving the information, media […]

Results: Driving Targeted Traffic To A Homebuilder Community

November 6, 2014
in homebuilder, Marketing, Search Engine Marketing
Richard Bergér
Driving traffic

In our recent post on strategy and tactics, this client example serves as a perfect illustration of when strategy and tactics come together to create conversions – which for the client, are interested homebuyers. The goal was to increase the amount of interested homebuyer traffic to a new home development in a desirable community, competitive […]

Energy-Efficiency. The (Undiscovered) Instant Edge For Homebuilders

September 25, 2014
in homebuilder
Richard Bergér

Updated May 10, 2021 Most homebuilders basically have five main areas in which they can differentiate themselves from their competitors. Maybe you’re a builder that competes on price, or one that competes on “included items.” But there is one competitive differentiator that most builders have not leveraged in ways that demonstrate real and enduring value […]

Attention Homebuilders: Rent vs Buy – Here’s the New Math!

Updated December 7, 2023 Common homebuilder messaging tactics typically involve leveraging competitive differentiators and/or market circumstances. One popular messaging tactic is the “Rent vs. Buy” theme. This is especially popular given specific market economics. Looking at this map, a “Rent vs. Buy” tactical messaging approach might be something to consider adding to your advertising arsenal. […]

Olson Homes Chooses ASTRALCOM For Display Ad Campaign, Brand Lift And Targeted Traffic

In February, ASTRALCOM announced that we have entered into a term arrangement with The Olson Company to provide digital display advertising services. Established in 1988, The Olson Company and the Olson Homes brand are nationally recognized for creating unique in-town neighborhoods in urban communities throughout California. Headquartered in Seal Beach, California, The Olson Company has […]

History Maker Homes and ASTRALCOM Increase New Home Offerings for Realtors

In February, we entered into a project engagement with History Maker Homes for a Realtor-specific effort. For over 60 years, History Maker Homes has succeeded in making the dreams of new home ownership come true for generations of home buyers in the Dallas/Fort Worth area. Family-owned and operated, History Maker Homes is the oldest, most-trusted […]

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