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Why Lead Generation Requires Thorough Craftsmanship

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Why Lead Generation Requires Thorough Craftsmanship

April 13, 2023
in Conversion, Marketing
Richard Bergér

Are You Putting TLC Into How You Cultivate Leads? Here’s Why You Should. Lead generation is the science of identifying and cultivating potential customers. Not every product or service is appropriate for every person – which is to say, no matter how much money you throw into your pay-per-click strategy or how many cold emails […]

Success Stories When Technology Meets Traditional Marketing

April 11, 2023
in Marketing
Richard Bergér

Old Meets New: Tech-Enabled Solutions Work Best in Tandem with Traditional Marketing Strategies No two businesses are alike – and with the preponderance of tools, tech, and services out there that are designed to boost your marketing impact, it can be challenging to know how far down the digital marketing rabbit hole you should go. […]

Youth is Calling! Marketers, Meet Generation Alpha

Who is Gen Alpha and Why Should Marketers Take Note? It feels like just yesterday, marketers were waking up to the specific needs and short-as-ever attention span of Gen Z. Here’s a reality check. As millennials move into the homebuying and parenting market and Gen Z steps into the workforce, there’s a new kid in […]

Healthcare Marketing is Held to a Higher Standard

March 8, 2023
in Healthcare, Marketing
Richard Bergér

Here’s Why Healthcare Marketers Have No Room for Error When it comes to caring for our bodies and dealing with medical practitioners, people tend to have very high standards. Customers scrutinize every touchpoint in the healthcare journey, from a doctor’s waiting room to their bedside manner to their communications after an appointment. It is perhaps […]

Time Is Of the Essence: How To Market to Gen Z

Ready, Set, Go! You Have One Second to Attract Gen Z’s Attention When digital media first began to take over communications, many wondered how digitally native generations might be different or what the impact might be on their relationship with society. It will surprise no one that one factor is the most prominent: speed. A […]

What’s the Buzz? Fresh Buzzwords Make Their Landing in 2023

February 8, 2023
in Marketing
Richard Bergér

The Hot New Vocab You Can’t Ignore This Year Have you ever added “learn new words” to your list of New Year’s resolutions? If so – we’ve got you covered! The great people of NPR have listed some of the must-know buzzwords of 2023. Here are the ones we think are the most relevant in the world […]

What Is Social Engineering and How is it Related to Marketing?

February 3, 2023
in Marketing
Richard Bergér

How and Why Marketers Should Acknowledge Their Social Power Marketers are in the business of being persuasive – this is common knowledge within our practice. But did you know that a century ago, thinkers and philosophers were already beginning to unpack the impact of widespread brand messaging on society? Edward Bernays, a pioneer in the world of […]

Have We Entered a New Era for Digital Discovery?

Marketers Rely on Native Search Behaviors – but Have Customers Adopted New Ways of Being Online? We are experiencing a moment of never-before-seen uncertainty in the digital space. Twitter is a minefield, Microsoft and Apple are making significant advances in advertising technology, and search engine usage is more fragmented than ever. As Forbes put it, traditional uses […]

The Power of a Good Old Fashioned Warm Handshake in Real Estate

December 22, 2022
in Marketing
Richard Bergér

Why Homebuilders Should Embrace a Hybrid Approach to Marketing At what point is a tried-and-true marketing technique ready to be retired? In the business of homebuilding, some tricks of the trade hold their merit – but they are worth tweaking to increase their value. For many builders, the sales arm of the business comes with heavy […]

Get Inspired By Some Marketing Successes

December 20, 2022
in Marketing
Richard Bergér

Four Ways to Change Your Perspective About How to Win at Marketing Growth marketing takes skill, practice, and luck – done well, it will drive extraordinary change for your organization. Here are a few best practices that shed light on what is possible in the marketing world and the impact your marketing can have outside of your […]

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