The Art of the Meta Description How much time are you dedicating to the meta descriptions on your website? As it turns out, well-crafted meta descriptions are essential in driving clicks and improving clickthrough rates in search engine results. Meta descriptions are brief summaries that appear below the page title in search engine results. They […]

Are AI-Generated Answers the Next Evolution of Google Search? A recent article reminded us of the time Google launched an “answers” service 20 years ago, which was meant to behave like a Q&A with a Google staffer but was promptly retired. Apparently, Google’s CEO Larry Page went on the record decades ago saying, “Google will fulfill its […]

Tech is Accelerating – How Can Your SEO Keep Up? What comes to mind when you think about a local authority? Perhaps you think of a neighborhood’s most established family or someone who knows the history of every bar and restaurant in their city. There’s no doubt about it: being a local expert is a […]

How To Make Sense of SEO’s Indexing Lag Google’s algorithm offers preferential treatment to large, powerful organizations. Here’s why: for big sites where everything functions perfectly, no information is out of date, and teams of people are at the ready to correct any bug, typo, or design error at the drop of a hat, it […]

How To Make Sense of the True Value of SEO At ASTRALCOM, we think about SEO all the time – but we know it can be complicated or overwhelming for small businesses to take on SEO projects. SEO involves a fair amount of complexity and requires eagle-eyed attention to detail for every element of your […]

Google Wants Your Site to Sound Like a Human Created It For over a year, Google has been outspoken about its E.A.T. (Expertise, Authoritativeness, Trustworthiness) framework to assess whether a site is trustworthy and deserves a high SEO ranking. Recently, they added an additional ‘E’ (Experience) to round out a set of criteria that already indexed highly […]

What Your Keywords Say About Your SEO Strategy As a site owner, you have many boxes to tick and details to attend to. For the SEO health of your website, you must avoid keyword cannibalization. Keyword cannibalization occurs when two or more pages within your site rank for the same keyword. While some marketers think that more […]