Google Wants Your Site to Sound Like a Human Created It For over a year, Google has been outspoken about its E.A.T. (Expertise, Authoritativeness, Trustworthiness) framework to assess whether a site is trustworthy and deserves a high SEO ranking. Recently, they added an additional ‘E’ (Experience) to round out a set of criteria that already indexed highly […]

What Your Keywords Say About Your SEO Strategy As a site owner, you have many boxes to tick and details to attend to. For the SEO health of your website, you must avoid keyword cannibalization. Keyword cannibalization occurs when two or more pages within your site rank for the same keyword. While some marketers think that more […]

Pillar Pages Ease Friction for Customers – Here’s Why A pillar page is a landing page on your website that hones in on a core topic, service, or product your business provides. Pillar pages help users quickly and efficiently access the lion’s share of the content they need to become informed about your value proposition. At the […]

How Time and Date Publication Details Play Into SEO If your content strategy includes publishing real-time, relevant articles about newsworthy topics, then chances are you are angling at a position on the Google News search engine results page. Google News can offer a decisive competitive advantage to any brand seeking to earn customer trust by accomplishing the […]

Yes – It Is Possible to Target More Than One City Without Damaging Your SEO Does your business have multiple locations? Uniting several locations under a single website makes sense from a branding perspective but carries some additional SEO responsibilities. Local SEO makes it possible for you to target the customers in your area, making […]

SEO is Adapting Again At ASTRALCOM, we’re no strangers to the shifting tides of SEO. Not only is Google evolving its algorithm constantly – users are adopting new methods to search online. Here are a few key points that reflect the new year’s biggest takeaways as both users and search engines adapt and grow: Relevance is a […]

Link Juice: The Truth Behind the Shady Phrase Link juice: the very sound of it is sleazy. In fact, Google’s SEO head John Mueller claimed that link juice is “not to be trusted.” In a recent deep dive, however, the team at Search Engine Land reveals that link juice describes a web content phenomenon that is […]

How Predictive Analysis Can Transform Your Approach to SEO Predictive analysis is a complicated, generative science that many businesses rely on to assess historical data and predict future patterns. Software packages such as Python and R are gaining traction among companies across sectors that have an interest in basing marketing decisions on empirical evidence. R is a […]

Do Microsites Simplify or Complicate a Brand’s SEO? Microsites are popular among many brands because they are often cheaper to produce than complex landing pages and can be rolled out relatively quickly. A microsite stands outside a main site’s code base and processes and can be appealing for one-off projects that don’t necessarily connect with […]