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Getting the Most Out Of Press Releases

October 11, 2022
in Public Relations, Search Engine Optimization
Richard Bergér

Is There an SEO Benefit to Press Releases? For many brands, the press release may feel like the oldest trick in the book. For decades, organizations of all sizes have used this classic format to announce product launches, partnerships, and breaking news of all stripes. Press releases have been around since the beginning of […]

How to Optimize WordPress for SEO

WordPress Users – Have You Configured Your Settings to Boost Your SEO? Of all the content management systems available today, WordPress is uniquely SEO-friendly, as long as you know to configure your site correctly. The tricks are all in your settings. For instance, did you know that setting up a URL taxonomy can make your site […]

Why Backlinking is Essential for SEO Success

How to Find Opportunities for Backlinks Backlinking is critical for businesses to increase a website’s SEO ranking power. Backlinks make it possible for search engines like Google to trust your site and improve your chances of showing up on the first page of a search engine results page (SERP). However, creating high-quality backlinks does not […]

Why Your Site Taxonomy is Worth Breaking Down

Could Sorting Your Site’s Taxonomy be the Missing Link for Your Brand’s SEO? Many brands feel themselves plateau on SEO performance after handling the basics – optimizing their homepages, products, blog posts, etc. If this sounds like you, and you still aren’t hitting your targets, you are not alone. SEO is riddled with variables and […]

The Secret Weapon of Clustered Keywords

Clustered Keywords Pushes SEO to New Levels Many businesses experience frustration trying to keep up with SEO. This raises an important question: why are Google and other tech giants updating SEO’s functionality at such a fast clip? The answer is that SEO needs to evolve to keep up with the pace of information available online […]

Navigating SEO for Google’s “People Also Ask” Section

Can Your Brand Gain Traffic By Optimizing for “People Also Ask?” “People also ask” is an element in Google’s Search Engine Results Page that appears in 85% of searches. This section lists users’ questions related to a query to help a user navigate the results more effectively and tap into a deeper level of granularity. […]

Demystifying Semantic Search

The Crucial Link Between Semantic Search and SEO What makes SEO such a fascinating and complex albatross is this: while it requires technical optimization, SEO also reflects human language tendencies and behaviors. SEO would require exclusively technical heavy lifting if it were purely the result of automation. However, as semantic search makes clear, ranking well in search […]

How to Tackle Your SEO Measurement Challenges

How to Create SEO Benchmarks for Your Website Digital marketers are all aware that SEO will make or break their businesses. However, what is less obvious is how to assess their SEO strategies over time. Benchmarks and aspirational data can feel like a slippery set of goals – but as experts remind us, it is not […]

The Simplest Way To Optimize for Speed

May 24, 2022
in Customer Experience, Search Engine Optimization
Richard Bergér

Here’s Why We Think Bullet Points Are Underrated Content marketers spend a lot of time thinking about getting a potential customer’s attention to draw them into rich storytelling. Headlines, sub-headers, infographics, images, and videos are prime real estate. Some experts argue that an underutilized format is so simple that it almost feels too obvious: the bullet […]

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