What’s On Your Product Pages?

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E-Commerce

What’s On Your Product Pages?
Posted on May 19, 2015
What’s On Your Product Pages?
There are about 20 things that could or should be present on e-commerce product pages. The 20 things can be grouped into three basic categories: Anxiety Reduction, Information, Value. This is actually part of the customer conversion process and where we often get to employ the 

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Customer Experience

What Does A Customer-First Business Look Like?
Posted on May 14, 2015
What Does A Customer-First Business Look Like?
Forrester Research's 2007-2014 Customer Experience Index studies showed that companies that were customer experience leaders generated a cumulative total return of 77.7%. Even more surprising, customer experience laggards generated a -2.5% return. That's not a small difference.

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Social Media Management

Emoji vs. Language and the Winner is…
Posted on May 7, 2015
Emoji vs. Language and the Winner is…
The growing popularity of these colorful pictographs has prompted Instagram owner, Facebook, to look deeper into the meaning and popularity of this new trend. In fact, in this article by the NY Times, “Nearly 40 percent of all text posted to Instagram contains at least one emoji in the photo capt...

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Mobile

Do You Have Plans Tonight That You’ll Actually Keep? Yeah, You’re Not the Only One…
Posted on May 5, 2015
Do You Have Plans Tonight That You’ll Actually Keep? Yeah, You’re Not the Only One…
People on smartphonesAccording to

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Client Acquisition

FirstBIKE, Inc Partners with ASTRALCOM for Paid Search Services
Posted on April 30, 2015
FirstBIKE, Inc Partners with ASTRALCOM for Paid Search Services
FirstBIKE was created to build the best balance bike for younger children, allowing them to learn to ride a bike intuitively and without stress. According to a review by Two Wheeling Tots, “FirstBIKE helped to revolutionize the balance bike market in the US. Years later, countless other bikes ha...

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E-Commerce

Is Your Website a Waiter, Or a Salesperson?
Posted on April 28, 2015
Is Your Website a Waiter, Or a Salesperson?
waiterIn this Marketing Land article by Columnist David Re...

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Advertising

Checkout the Agency Trends for 2016
Posted on April 23, 2015
Checkout the Agency Trends for 2016
Agency Trends 2016Read what Deutsch North American CEO Mike Sheldon says about relationships between marketers and agencies, in

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News, Search Engine Optimization

Responsive Does NOT mean Mobile-Friendly
Posted on April 21, 2015
Responsive Does NOT mean Mobile-Friendly
Now that Google has enacted their new algorithm for mobile device search engine rank positioning, many businesses were caught ill-prepared. If you’re one of those businesses without a mobile-friendly website, then you’re in for some big changes in your organic search traffic. Big negative change...

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Content Marketing

The Top 8 Reasons Your Content Marketing Efforts Will Fail
Posted on April 16, 2015
The Top 8 Reasons Your Content Marketing Efforts Will Fail
Social Tactical Guide 2015In our Social Commerce Tactical Guide for 2015,...

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Search Engine Optimization

Here’s How Google Determines Search Results
Posted on April 2, 2015
Here’s How Google Determines Search Results
Here’s an awesome infographic from Audience Bloom showing how Google’s algorithm is now more sophisticated than ever. Their post points to two recent correlation studies, which we’ve been following; one from Mos., and the other from Search Metrics. Audience Bloom combined the data from both st...

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