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When it comes to selling big-ticket items, businesses are accustomed to longer sales cycles. In a competitive scenario, where consumers have multiple choices, sales cy...
This Pew Research Center report for 2014 identifies a lot of “first” in social media:
• First time, more than half of all online adults 65 and older (56...
By now, you've heard all about the famous dress that blew up the Internet. Is it white and gold or is it blue and black?...
At ASTRALCOM, we approach every single project the same way: backwards. I know, it sounds lame, but it really works for us because, once we know wha...
Advertising during the holiday season is always a tough job. You can imagine the amount of advertising messaging the typical shopper encoun...
This year, businesses will continue to face evolving challenges in connecting with their audiences. As SEO and content marketing merge further and...
With multiple customer touchpoints, every customer journey presents brands with multiple opportunities to connect with co...
If you’re brand isn’t converting via social media, then you’re simply missin...
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