To Be Convincing, Marketers First Need to Stand Out

Marketers carry a heavy load when it comes to bringing brands visibility and staying power. Not only do they need to be persuasive – they are also charged with grabbing customers’ attention in the first place. Have you been wondering how to create marketing initiatives that cut through the noise? We love this series of case studies demonstrating a few heavy-hitting tactics that are bound to make an impact. 

For instance – a digital music hosting platform brought irony to the forefront with a URL that slams their competition. By registering ikilledZOOM.com, the platform managed to secure thousands of deals. In another example, a brand created a goofy mascot – a furry Yeti – to bring their messaging to life. A tactic like this was as entertaining as humanizing and helped customers find something to relate to that felt memorable and unique.

Communications strategies, technical details, visual design, and social media campaigns all offer opportunities to stand out to customers. If you’re looking to drive customer growth and find affinity with your customers, get in touch with ASTRALCOM.