Yes – It Is Possible to Target More Than One City Without Damaging Your SEO

Does your business have multiple locations? Uniting several locations under a single website makes sense from a branding perspective but carries some additional SEO responsibilities. Local SEO makes it possible for you to target the customers in your area, making it an efficient way to spread the word about your business to a relevant local audience. When it comes to ranking for keywords and seeking an SEO advantage while targeting multiple cities, the steps are similar to optimizing for a single location – with some key differences. You’ll still want to maintain and update your Google Business profile, and be sure to have one for each location of your business. Key SEO best practices link a strong internal and external linking structure, effective mobile-friendly site design, and leveraging Google reviews hold true for multi-city businesses. Your homepage should have enough available content to establish that your brand encompasses all its locations. Core details about your business, what you offer, and who you serve should live on the homepage. Create individual pages for each city where you have a business location. If there are cities that are more important than others, be sure to make those pages unique with original content and imagery that will speak to local audiences.

If you’re a multi-location business working through the challenges of marketing your various stores or branches online, partner with ASTRALCOM. We collaborate with brands to create dynamic, powerful SEO strategies with proven results.