The Fast-Track Messaging Strategy for Rate-Shocked Buyers
In a national buyer’s market, where 57.9% more sellers than buyers are competing, home builders need to reach those who remain willing to buy at exactly the right time, with the appropriate messaging. We won’t sugarcoat it; the situation is complex for real estate. The 10-year Treasury yield just hit 5.04%, pushing 30-year mortgage rates to 7.17% up from 6.43% in July. This shift is hitting hungry buyers hard and will prompt many to reevaluate their readiness to purchase.
Meanwhile, buyer demand has sharply slid while inventory exploded in the last six years. 36 of the 49 major metro areas in the U.S. are now buyer’s markets. While prices are holding for now, demand is caving.
While homebuilders are making shrewd choices about how to proceed, digital marketing may feel like a nice-to-have. This is where an efficient, high-ROI choice that appeals to budget-minded buyers is crucial. ASTRALCOM’s Homebuilder Plug & Play Campaign Packs were designed to meet this moment. Here are some ways the packs can be of assistance right now:
- They are quick to take to market. Builders who don’t want to spend 8-12 weeks working on custom campaigns can expedite their launch with the Plug & Play packs, which are ready to launch in days.
- We created an “Interest Rates” pack to speak to this exact moment. Other topics include the benefits of owning in our “Rent vs. Own” pack, “New vs. Used” and “Energy Efficiency.” These are all of the psychological arguments buyers need to hear when interest rates have spiked.
- The packs are consistent across channels, including landing page content, social media posts, display ads, and printable flyers. Buyers will see a unified message wherever they look, on Google, Facebook, search results, and print assets. We know from experience that consistency builds trust.
- Flexible and affordable to deploy, we make the packs easy for you and your team, so you can prioritize speed without building everything from scratch.
- The packs specifically target first-time buyers with messages around building equity, ownership benefits, and how to finance a home.
With decades in the business of supporting homeowners through fluctuating interest rates, ASTRALCOM is here to help. Learn more about our work with homebuilders.
