The Magical Recipe of Health Tech, Data, and Personalized Support Chances are, you haven’t heard your doctor say, “I’ll see you at the intersection of health and technology,” – but behind the scenes, health tech is powering significant shifts in how providers reach their customers. Health tech encompasses digital innovations, gadgets, and advancements aimed at improving healthcare […]

The Future of Healthcare is Personalized It takes an innovative mind to thrive in healthcare marketing. This evolving landscape is never without challenges and has created some of the most fertile spaces for innovation in all digital marketing verticals. More and more, digital platforms are fueling healthcare marketing, driven by changes in consumer behavior and technological advancements. […]

How To Address Frequent Challenges in Healthcare Marketing Ask anyone in the business – healthcare marketing is not easy. Between shifting regulations, privacy concerns, and more competition than ever, it is an interesting, challenging time to be a healthcare marketer. Here are a few of the most significant issues haunting the sector today and some ways marketers […]

What Can Hospitals and Treatment Facilities Do To Shake Up Their Marketing? Few things are perfectly straightforward when it comes to healthcare marketing. In particular, hospitals and treatment facilities face a unique set of challenges and opportunities to form positive client and patient opinions, build trust, and engage with people on a human level as […]

The Healthcare Industry is Going All In on Local Advertising According to a recent report by BIA Advisory Services, there is a notable, burgeoning trend in the advertising landscape, revealing that healthcare marketers are poised to allocate a whopping $12 billion to local advertisements in 2024. The report underscores the significant impact this surge in spending will […]

Why Healthcare Businesses are Thinking As Far as 2030 The healthcare field faces many transformational opportunities from 2023-2030 – notably, according to a recent report, it is expected to expand significantly. Several factors are driving its market growth, including increased consumer awareness of health and wellness, aging populations, rising healthcare costs, and a growing demand for […]

Why It Matters to Keep Things Personal in Healthcare Marketing Much like our bodies and the way we understand them, healthcare marketing is an evolving practice. In many ways, medical facilities and private practices are still catching their breath since 2020, and many have begun to embrace a new normal for healthcare marketing. The pandemic accelerated the […]