How to Prioritize Patient Privacy in Healthcare Marketing

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How to Prioritize Patient Privacy in Healthcare Marketing

Essential Safeguards for Patient Privacy Can Support – Rather than Hinder – Marketing Efforts No one in a healthcare context wants to worry about having their personal data compromised. It is an essential requirement of all healthcare marketers that they navigate the Health Insurance Portability and Accountability Act (HIPAA) requirements carefully to ensure compliance while effectively […]
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The Next Generation Cares About Mental Health – Can Brands Step Up?

For Brands, Vulnerability and De-Stigmatization are Invitations to Young Consumers  In a rapidly evolving consumer landscape, brands can’t be strangers to social issues that their customers care about. Notably, the stigma around mental health that brands have historically steered clear of is now being addressed more openly. Why? Today’s young consumers are opening up about […]
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Feeling the Difficulty in Healthcare Marketing? You’re Not Alone.

How To Address Frequent Challenges in Healthcare Marketing Ask anyone in the business – healthcare marketing is not easy. Between shifting regulations, privacy concerns, and more competition than ever, it is an interesting, challenging time to be a healthcare marketer. Here are a few of the most significant issues haunting the sector today and some ways marketers […]
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The Unique Qualities of Effective Hospital Marketing

What Can Hospitals and Treatment Facilities Do To Shake Up Their Marketing? Few things are perfectly straightforward when it comes to healthcare marketing. In particular, hospitals and treatment facilities face a unique set of challenges and opportunities to form positive client and patient opinions, build trust, and engage with people on a human level as […]
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Healthcare Marketing Will Be Hyperlocal in 2024

The Healthcare Industry is Going All In on Local Advertising According to a recent report by BIA Advisory Services, there is a notable, burgeoning trend in the advertising landscape, revealing that healthcare marketers are poised to allocate a whopping $12 billion to local advertisements in 2024. The report underscores the significant impact this surge in spending will […]
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Forecasting the Future of Consumer Healthcare

Why Healthcare Businesses are Thinking As Far as 2030 The healthcare field faces many transformational opportunities from 2023-2030 – notably, according to a recent report, it is expected to expand significantly. Several factors are driving its market growth, including increased consumer awareness of health and wellness, aging populations, rising healthcare costs, and a growing demand for […]
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Did The Pandemic Change Healthcare Marketing Forever?

Why It Matters to Keep Things Personal in Healthcare Marketing Much like our bodies and the way we understand them, healthcare marketing is an evolving practice. In many ways, medical facilities and private practices are still catching their breath since 2020, and many have begun to embrace a new normal for healthcare marketing. The pandemic accelerated the […]
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Refining Content Marketing for Healthcare Brands

The Essential Content Marketing Guide for Healthcare Businesses Healthcare brands have a unique advantage when it comes to empowering their customers with specialized information and knowledge. Healthcare practitioners have the training and skills to offer critical information when it matters most to people – which can help build affinity, trust, and a lasting relationship. However, not all […]
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