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Homebuilders Slash Construction, However Buying Conditions Have Never Been Riper Homebuilders and developers are at the mercy of seismic forces – the broader economic and political landscape can swing the real estate market dramatically through factors such as regulation, tax policies, and international investment. Southern California is in the throes of a transition period, from […]
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Updated September 3, 2022 Understand a Home Buyer’s Motivations and Journey to Target Them with Powerful SEO I’ve written in the past about the benefits of mapping your customers’ journeys in order to understand their motivations and what drives their purchasing behavior throughout a day in their life, and in the long-term. No purchasing decision […]
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Updated May 28, 2023 Real estate looks for answers to Americans’ growing desire for flexible lifestyles. It’s no secret that the housing market is cooling down all over the country. Real estate journalists, property developers, and home salespeople can cite a number of variables that have led to the recent sink in property values – […]
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Nearly 70% of Millennials Wish They’d Thought Twice Before Becoming Homeowners In a recent survey conducted by Bank of the West, 40% of Millennials are already homeowners – but they aren’t a satisfied bunch. These days, buying a home doesn’t come with the sense of completion and accomplishment that it has for prior generations. What […]
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What is driving homebuyer decisions across various demographics? Lavidge, an agency based in Phoenix, AZ, provides the answers in their recently released 2018 Southwest Residential Development Marketing Report. Here, about 400 adult consumers were interviewed in the Southwest United States to provide a wide range of market statistics. As the housing market continues to improve, […]
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According to John McManus, the respected publisher of BuilderOnline.com, home builders will soon get a full dose of digital reality. Reporting from the CES (Consumer Electronic Show) in Las Vegas, McManus revealed that the digital age has fully transformed the purchasing of goods and services. To strengthen this sentiment, the NRF (National Retail Federation) reported […]
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The demand for single-family homes is becoming stronger. However, homebuilders still need to focus on demographic trends, affordability, and the overall economy in their market area. Realtor.com recently posted some eye-opening insights on the market in 2018, the key points of which were: Millennials are becoming the largest target market for builders The impact of […]
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